New Venture Validation

You may have identified an exciting business concept in a promising market, but the brutal truth is over 90% of startups still fail. Why? Because founders fall in love with their ideas and neglect to systematically test key assumptions before going all in. But faster, cheaper validation is now possible in the digital age. This intensive 1-hour course, provides a rapid-results game plan to stress test new ideas through an opportunity assessment framework and simple experiments. Quickly size markets, benchmark competition, create business models that convert, formulate falsifiable hypotheses around your riskiest guesses, develop minimum viable products to expose those assumptions, solicit customer feedback, and interpret results to uncover pivotal insights that inform your next moves. An actionable playbook to validate new venture potential rapidly.