About
Bridging the perilous chasm between an early-stage prototype and a sustainable business model with true product-market fit is the ultimate milestone for any technology startup. But safe passage is never guaranteed. Through this intensive course, gain an optimization mindset focused on designing and prioritizing ongoing in-market tests to validate that your product delivers tremendous value to customers. Learn a strategic experimentation framework to build minimum viable products (MVPs), select key performance metrics tied to business model assumptions, set up analytics tracking, and interview early adopters to inform continual improvements. Stress test multiple go-to-market strategies by creating viral loops, influencer campaigns and optimized conversion funnels. Equip yourself with an entrepreneur’s toolkit to rapidly iterate based on customer data until you find that perfect product cadence and messaging that catalyzes hyperexponential growth. Graduates leave well-prepared to develop an adaptable strategy on the journey from launch to scale. The course focuses on interim steps typically overlooked between initial prototype and undisputed market fit. Any startup can build - this course teaches you how to build the RIGHT thing successfully through continuous market feedback.
You can also join this program via the mobile app. Go to the app