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Featured Posts
How to Create a Customer Loyalty Program that Boosts Retention and Referrals
In today’s highly competitive landscape, focusing on customer loyalty should be every business’s priority. Loyal customers contribute...
The Power of Analytics and Data-Driven Insights in Enhancing Your Decision Making and Performance
Data is everywhere. It is generated by every action, interaction, and transaction that we do online or offline. It is collected, stored,...
Smart Business: How AI is Revolutionizing Growth Strategies
One scorching summer afternoon, while sitting in a car at a gas station with a friend, I observed customers rushing in and out,...
Should Pre-Seed Startups Have Detailed Financial Plans?
There is an ongoing debate about whether pre-seed ventures require detailed financial plans. Some argue that they're a waste of time,...
Apr 7, 20247 min read
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How to Create a Landing Page that Converts Visitors into Leads
Whether you’re a founder or a digital marketer, you have the same goal: to get people excited about your venture and turn them into...
Oct 23, 20239 min read
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Customer Acquisition 101: Everything You Need to Know to Grow Your Business
Customer acquisition is the process of gaining new customers and increasing your customer base. It is one of the most important and...
Apr 24, 20238 min read
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What You Need to Know About Product-Led and Sales-Led Growth: Tips and Tricks
If you’re a SaaS founder or marketer, you’ve probably heard about these two terms: product-led growth and sales-led growth. But what do...
Jan 30, 20236 min read
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Freemium Business Model: The Art of Balancing Free and Premium
Freemium is a term coined by combining the words "free" and "premium"; just as these words suggest, this business model offers basic...
Mar 9, 20213 min read
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The Power of Affiliate Marketing: A Guide to Driving Sales and Building Relationships
Affiliate marketing is a popular way for businesses to promote their products or services through affiliates, who are third-party...
Jan 5, 20213 min read
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The Customer-Value Connection: The Secret to Building a Profitable Business Model
In any business, customers are the lifeline, and customer retention is the heart. While having a great product is important, having...
Dec 8, 20205 min read
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Pandemic-Proofing Your Business: Five Essential Tips
The COVID-19 pandemic has left the world uncertain and confused, with updates emerging every minute. Business owners face a challenging...
May 5, 20203 min read
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