The Rise and Fall of IRL: A Cautionary Tale for Startups

The announcement last week that the social networking app IRL is shutting down despite raising over $200 million in funding comes as a shock but also serves as a sobering reminder of the challenges facing startups in an increasingly crowded and competitive landscape.

From Promising Beginnings to Shocking Revelations

IRL sought to capitalize on Gen Z's shifting away from Facebook by positioning itself as an event-planning and friend-making app. With SoftBank leading its $170 million Series C round, the future looked bright. The company boasted 20 million monthly active users and a $1.17 billion valuation.

Early Signs of Trouble

However, the cracks soon began to show. A round of layoffs raised eyebrows, especially after the company had recently gone on a hiring spree. Employee doubts also emerged about the legitimacy of the reported user figures. And when the SEC launched an investigation into potential securities violations, the writing was on the wall. The board suspended the founder and CEO Abraham Shafi and appointed a new acting chief.

The Shocking Reality

It turned out that 95% of IRL's users were fake accounts or bots. For a social app, having an actual engaged user base is critical. Smoke and mirrors can only take you so far. And no matter how much funding you have raised, reality will catch up eventually.

Building on Hard Lessons for Startups

Growth at all costs is dangerous; sustainable, organic growth is better: IRL's rapid ascent and subsequent collapse highlight the risks associated with prioritizing growth at the expense of authenticity. A focus on sustainable, organic growth ensures a foundation built on genuine user engagement, fostering long-term success.
Good leadership and company culture matter: The internal dynamics of a company inevitably manifest in its product. IRL's tumultuous internal environment mirrored its eventual downfall, emphasizing the importance of cultivating a positive company culture and effective leadership.
Authenticity builds trust; do not fake users or traction: The heart of any successful social app lies in genuine user engagement. Attempts to fabricate user numbers or traction, as witnessed in IRL's case, erode trust and credibility, ultimately leading to failure.
Oversized valuations can be a liability, not an asset: IRL's lofty valuation, once seen as a testament to its success, transformed into a burden when the inflated numbers were exposed. Realistic valuations based on genuine performance are crucial for sustainable growth.

A Sobering Warning for the Startup World

In the fast-paced world of startups under pressure to scale, IRL's story serves as a sobering warning. Sustainable business practices, trustworthy metrics, and ethical leadership are essential to long-term success. Shortcuts and hype rarely end well. The meltdown of IRL makes this all too clear.

Beyond the Fall: A Call for Change

The IRL story should not just be a cautionary tale. It should also be a call for change in the way we think about and evaluate startups. We need to move away from an obsession with growth at all costs and focus on building meaningful businesses that create value for their users and society as a whole. We need to demand transparency and accountability from founders and investors. And we need to reward ethical behavior and responsible leadership.

By learning from the mistakes of IRL, we can build a better future for the startup ecosystem, one that is based on sustainability, integrity, and positive impact.